Eco Fashion Fusion

Viennese label km/a embodies the concept of fusion between fashion, art and performance, while producing a beautiful, functional, wearable collection.

Founder Katha Harrer, in collaboration with Michael Ellinger, produce the unique collection, which is as timeless as it is beautiful.  Innovative, sporty and functional, many of the designs are unisex and reversible.  Producing mostly outerwear in the form of jackets and coats, Harrer eschews the catwalk, preferring to present her creations in fashion art performances that include elements of film, street art, sound art and graffiti.

km/a consistently utilizes non-traditional, discarded and end-of-life materials, to hand craft their unique one-of-a kind pieces.  Employing a range of materials including roofing paper, rice and postal shipping bags, prison blankets, windsurfing sails and decommissioned parachutes, the collection makes an antithetical statement to the fashion system’s sense of conformity and production.  In addition, using fabrications and materials not normally used to produce clothing, each piece carries a contextual statement to it’s past and present use.

The fashion industry has been guilty for some time of naval gazing, overly consumed with itself.  The multi-faceted work of talented designers like Katha Harrer shine as a beacon of light, their cross-disciplinary work, breathing new life into an industry whose globalized operating system is no longer sustainable.

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