Summer Hiatus

We are taking a summer hiatus to pursue other opportunities. We look forward to continuing See.7 in fall 2014!

The See.7 team.

Feature: Elad David

Over the past few years Elad David photographed models for some Israeli agencies as well as women’s P.R portraits for the Israeli magazine “Olam Haisha”. He also took pictures of male portraits and urban photos as artistic photography. Many of these works were published in online art and fashion magazines, printed magazines and were displayed in group and solo exhibitions.

David’s works include females but mostly he focuses on male portraiture. In his work he deals with issues such as gender, identity, sexuality etc. In those, he examines the thin line that defines the photographer-illustrated relationship.

See the full story, “Nature’s Stance” by Elad David.

Since most of David’s work is portraiture, he decided early on to learn more about the place of being in front of the camera and about the place of his models, and therefore to put himself in their shoes.

“For me” says Elad. “It was not easy at all to put myself in the hands of another, even if it is a colleague. No matter if I was dressed or not and if it was fashion or art photography, I felt naked in any case. Being in front of the camera rather than behind it means to lose control and put aside everything you know or want, and all you can do or need to do is to be. To be guided and to let go are definitely not an easy thing for someone accustomed to holding the camera, creating reality and being in control.

In each one of these experiences I have learned more about the role and position of the model/illustrated but mostly I got the opportunity to learn about my role as a photographer and to improve and to adjust myself each time.”

See the full story, “Nature’s Stance.”

Behind the Scenes: Beggar King

View the complete story, “Beggar King,” by photographer Liz Dungate.

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Feature: Eliran & Elad

Eliran Ashraf is an Israeli textile and fashion designer.  He graduated from Shenkar college of engineering and design, in July 2013.  In his graduation collection, titled “UNDER/CONSTRUCTION,” he explored and compared two, non-related worlds; the language of modern-international architecture, and the textile language of the Jewish Yemenite culture.  He’s currently based in Geneva, Switzerland.

Elad David (1980) is an Israeli photographer based in Tel-Aviv. Born and raised in Jerusalem. Graduated from the Minshar School of Arts and holds a B.A. in Arts and Social Sciences.  

Though he started off as a model-album photographer, his later works have been published in art magazines in Israel and abroad.  He has subsequently participated in art exhibitions and has also had several solo exhibitions of his own.  As a professional photographer, Elad specializes in fashion, portraiture, street art and PR photography.

Photographer: Elad David Photography | Stylist: Eliran Ashraf| Model: Ben Elbert

Make-up: Bar Bar Triffon Muller | Photo Editing: Elad David & Assaf Arbel | Video: Jimflong

All Clothing: Eliran Ashraf

See the complete editorial, Under Construction.

To learn more about photographer Elad David, visit his site.

Feature: Amanda Harris

Amanda Harrisson, a recent fashion print graduate from Central Saint Martins, has a unique talent for incorporating illustration into fashion.  Her final collection of hand-drawn black and white portraits of contemporary icons took over 300 hours to draw.  She stated, “I wanted to create a fully hand drawn collection, and my inspiration came from looking at Renaissance paintings and religious iconography of Northern European art.  I was interested in the portrayal of cultural icons throughout art history…and using my own contemporary fashion icons.”  Harisson integrated textured prints, laser cut lace and jewels with Swarovski-sponsored crystals engineered within the print to create the effect of an illusion.  Amanda also wanted her final collection to acknowledge her love of nanotechnology.  She developed a “smart” shimmering fabric concept which projected an electro-textile visual without weaving computer components into the actual fabric.

Prior to graduation, Amanda appeared in Vogue Italia and was the recipient of the Liberty of London Award.  She also interned at Balmain, Viktor & Rolf, John Galliano, Mary Katrantzou, Gareth Pugh, Alexander McQueen, Bruce Oldfield and Zandra Rhodes.  Amanda’s work has since appeared in numerous magazines and she has appeared on ITV news and BBC radio to discuss her final collection.  She has also received commission offers from all over the world, as well as requests to exhibit her final and stock collection. Amanda said, “the response to my collection from not only the fashion world but the art world, has been overwhelming.”

Tell us about yourself.

I am a recent graduate from Central Saint Martins, as part of the final year project we produced a collection and my collection was called ‘Beautiful People’ which contained 8 looks, and was based on contemporary icons in fashion.

What inspires you when designing clothes?

I am very inspired by the decorative arts, and very inspired by architecture as well.  I love and admire attention to detail, whether it’s a building like the palace of Versailles, or a very decorative garment.

Tell more about your collection.

I am very interested in print and especially hand drawing.  I wanted my collection to be completely hand drawn, with prints placed within the pattern pieces and engineered to the silhouettes. I am very interested in very ornate and detailed artworks, and wanted my collection to comprise of traditional techniques mixed with modern “contemporary icons.”  My garments were heavily encrusted with Swarovski crystals that followed the lines of the print, and mimicking the shadows and highlighting around the drawings.

Who is your ideal woman?

I really admire Dita Von Teese, and I think she has an amazing sense of style.  I would describe my woman as being a real individual and a keen follower of fashion.

What’s next?

I am currently freelancing as a print and embroidery designer for various luxury brands and global fashion companies.  And one day I would love to have my own label, but for now I am very content with consulting for different brands.


View photographer David Olsan’s editorial featuring Amanda Harisson’s final collection.

Learn more about designer Amanda Harisson on her site.

Feature: Sebastian Rollé

Tell us a little about yourself.

My name is Sebastian, I’m 21 years old and live in a little village in the south of the Netherlands.  About six years ago I bought my first camera which travels with me everywhere I go.  My first camera was a very simple one, and then I bought a more serious camera.  Soon I was too limited in taking photos and bought a DSLR camera which accompanies me nowadays.

Besides photography, I study law at university and I’m nearly graduated.  Studying law has taught me a lot of things, a new way of thinking and to criticize what you see and hear.  This is also useful when taking photos: be critical and dare to ask questions.  You can see a whole new world of ideas for interesting photos.

A good friend and classmate of mine invited me to join her in taking portraits and model photos.  She’s a professional photographer and taught me another way of looking at people when taking portraits.  I really like people, like her, who can inspire others.  If you are open minded towards others, then there’s so much you can learn!

Your photos span everything from urban landscapes to people. Do you approach each photo the same or differently?

In principal, I approach each photo the same.  You must have a connection with the subject you’re taking photos of.  You must be sincerely interested in your subject, so you can get the maximum out of your photo.  Admire every detail in your subject, every bit of color.   And see everything as you’ve never saw it before, or anyone else; make it special.

Urban landscapes are interesting because you always have to react on the situation.  Each day can be different and may provide wonderful opportunities.  You never know what’s going to happen, which means you have to anticipate and respond quickly.

People are more special, because they always carry stories with them.  In taking photos of people, I always try to talk with that person.  People become more beautiful when you get to know them better.  If you’re good, you can show these stories in your photos.  That’s what I’m aiming for.  Respect what you’re taking photos of, and be sincere and curious.

Many of your photos have a sense of movement. Is that by design?

Movement is something you can experience in real life, but I think it’s much more interesting to capture the moment in a photo and make that photo move in your imagination.  I like movement in pictures, because it is like an additional dimension in the photo.  It can show the atmosphere of the scenery, where the photo was taken.  For example, in the photo of the yellow cab in NYC, I wanted to express the combination of the crowded city, the fast taxis and the speed which is always present in NYC.  This was purely by design and I waited for a while on the pavement to take this photo.  In my photos, movement is always deliberate.  In some photos I choose to freeze the moment, without a sense of movement.  It depends on the subject.

How do you approach B&W versus color photography?

It is a conscious choice whether I want a B&W or colored photo.  It is about the feeling I want to put into a picture.  I really like B&W for portraits.  B&W makes you focus on the person, not on the distracting colors.  It can show the curves of a face and tell a story, the story behind the face, the real person.  This also works for textures in buildings and urban landscapes.  For example, in the Tower Bridge photo with the taxis,  I made it a little bit dramatic to enhance the contrast.

However, colors can add so much.  It can help you to set up a romantic, dramatic, or other mood or atmosphere.  I like the soft colors of spring and autumn.  When enhanced, they can make you feel like you’re daydreaming on a sunny day. 
For example, the photo of Manhattan’s skyline makes me daydream about the city on the other side of the Hudson river.  For many people, it is an unreachable place to be and live, but to others it is the city where all dreams come true.  It’s the colors which create this effect.

What’s next?

The next few years I probably will receive my Bachelor of Law, and maybe have a great job.  But I’m planning to improve my photography skills and learn a lot more about taking portraits.  I would like to focus more on people and urban landscapes.  I want to travel around the world, visit places I’ve never been and meet new people who can inspire me. 
  I would love to share my pictures with the world more, so people can enjoy them.  Let’s see what the future will bring!

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Find of the Week: Covered in Art

This week we feature the art of Andy Golub, who often uses the nude body as his canvas.  Photos by Arthur Eisenberg.

Interview with photographer Veronica Lounge (Finland)

1)  Tell us a little bit about yourself.

I am a Fashion/Lifestyle/Still-life photographer from Russia/Finland.  I discovered photography by chance.  Back in 2008, for personal reasons, I moved to Finland, where at the end of the year I found a professional photography studies program.  And because I’ve always had talents in painting and art, I decided to try it and  I’m glad that I did.  At first it was very hard, as I was the only one who had no idea what photography as a job really is, while all the other people in the group had background in the business and 5-20 years experience.  So I had to learn everything in a very short time and prove that I was good at it.  When I started to shoot, I soon realized that this is my way to express my vision and unlike any other job, this keeps me interested and inspired.  And I fell in love with it.  I invested all my money and time, shooting day and night, sometimes even in the freezing cold or alone in the city at night, carrying my gear, retouching 24 hours, just to learn some more.  I also styled all my shoots, did make-up on my models, doing basically four people’s jobs.

It took me four months to get my first decent photo, which I then sent to an international photography competition that same year.  The photo received the Bronze Award.  Later, I got more recognition and of course, more experience, but I never settled for these achievements, because in photography you can never learn enough.  This is why when I finished my four years of study in Finland, I studied more in Russia and am actually now studying again.

I started with fashion, because I followed it since the age of 16 and in my opinion it is the best form of self-expression, if we’re discussing photography, not art.  It simply has all the aspects that I love–a chance to combine beauty with photography without the need to portray reality as it is and without the restrictions of advertising or regular portrait photography.  But for certain reasons, I will now focus more on advertising and still-life as I think there are too many fashion photographers nowadays.

2)  There is a strong femininity in your work.  Does that come naturally as a female photographer, or is that something you work for?

I think it comes naturally, because of my origins.  In my world, a woman is feminine, sexy, beautiful and a man is strong, masculine (I guess I’m old-fashioned).  However, I always portray women based on what I know about femininity and, of course, it shows in my work.  Photographers have sexualized women throughout the decades in their photos, but that is not my mission.  Raw sexuality is not always beautiful, so I prefer not to shoot too obvious things, like nudes.  I concentrate on the mood of the photo and the story behind it. But with some shoots, like male portraits or still-life they do not require this, they are simply technical and post-production must be neutral, so in this case there is no difference whether I am a woman or not.  It depends on the type of the shoot. But still I prefer to style my shoots, so I guess in a way there is part of me living in every photo, regardless of the subject.

3)  Color and texture are two important elements in each of your photographs.  Is each image carefully constructed to achieve a balance between the two?

I love shooting color.  While black & white helps to reduce the chaos of too many elements within the same photo and helps to drive the attention on the main thing or subject, it still cannot replicate all the beautiful shades of colors.  And I also like to play with colors to create the mood.  Usually, when I do a shoot, I know way before post-production what kind of photos I want to achieve in the end and so I organize my work based on the mood I have in mind.  Sometimes colors convey a certain feeling or they are there just to give a slight overview without getting to black & white.  When it comes to texture, I think it also comes naturally.  When I retouch, I trust my instincts and rely on my taste, so that the end “public” result is, of course, carefully considered.  The photos must please me in many ways not only technically, but also emotionally.  And I am very hard to please.

4)  You live in St. Petersburg.  How does the energy of that city effect your work?

Not exactly correct.  I live in Finland, but I travel a lot back to Saint-Petersburg to relax and meet with my friends.  While there I also visit a lot of exhibitions, go to the ballet and enjoy the cultural and architectural beauty of my home city.  It effects me in many ways.  For example,  some years back, I  visited the Hermitage (the world’s largest and oldest museums of art), a day before my shoot, and all my photos  from that shoot looked like paintings. I didn’t plan this with my model (they usually trust me completely to decide the style and type of the shoot), but it was clear to me that it was the influence of museum, and the city, of course.  I think even when I am not living there now, I retain the city’s influence.  As part of my origins, it taught me to understand beauty and influenced my aesthetics, for which  I will always be indebted.  I’ve also heard that those people who are from Saint-Petersburg, are more likely to become something in life.  This city has amazing energy!  Shame, I don’t work there much, but I did some good shoots there.

5)  What’s next for you?

After almost five years of studying and shooting, and working with photography, I think I’m finally ready for my first exhibition.  Earlier, it was not possible due to my demanding nature.  I thought I still didn’t have enough great photos to do it and to actually show them to the wider audience and so I wanted to shoot some more.  I know every artist must go through this sometimes.  But I think about it a lot lately and I am very interested.  I do not know yet where and when, but certainly in the near future.  If it’s not going to be exhibition of my photographs only, it will be something in where I will take part as one of the photographers showcasing their work.  I was already asked by a few places in different countries, so I’m very excited.  For example, some of my advertising shots were recently shown in Seoul, Korea at the Kobaco Gallery for the International Advertising Photography Exhibition.  I have also been invited to show in Russia next year, which is very exciting.

My other plans for this and upcoming years is to shoot more still-lifes, which are absolutely un-retouched.  I got interested in this after my Russia visit in Jan of 2013 and was inspired by the workflow of my friend and a great man, Igor Sakharov, who doesn’t use Photoshop in his works at all.  Shooting products, especially made of glass and shiny metals, is the most challenging thing you can deal with in studio photography.  I’ve always enjoyed taking on a challenge, especially if those challenges teach me to become better in what I do.  I did lower my post-production to the best possible minimum in my fashion shots as well.  I ‘d also like to shoot more lifestyle rather than fashion, so I can create a story and document beautiful life moments and emotions, because I think this is what is missing nowadays from most fashion photographs–they have become too surreal. In other words, I want to shoot things that I enjoy or things that are important to me personally, whether it be fashion or advertising, and to constantly improve my skills.  That is why I go back to the basics: plan, organize, light and capture–and do it all within the shooting process, not after it, because that’s what real photography is about.  For example, I was glad to see that the photos I took in Spain this summer turned out so great, because I didn’t want to invest all my time in retouching them afterwards.  So the best benefit from this practice, is that it’s saving me a lot of time.

I also plan to publish a book of self-portraits together with my friends, so I can have them all in the same place at least once, haha.  Meanwhile, you can find my work in the upcoming “200 Best Ad Photographers 2014/15 Worldwide” by Lürzer’s Archive to be published early next year.

See Veronica Lounge’s exclusive editorial for See.7.

Learn more about Veronica Lounge’s work.

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Consumerism or Eco-Friendly Fashion Pursuits?

Eco-Fashion Is The Real Deal

While everyone is still hyped up from the NY Spring 2014 Fashion Week, there are still a lot of things to look forward to when it comes to the latest styles and trends in the industry.  As several sectors today are beginning to shift towards sustainable development and eco-friendly practices, the clothing industry is also starting to gear up towards green fashion.  Eco-Fashion, according to Post Consumers, means “generally, they come only from organic or natural sources that are responsibly farmed or they are made from upcycled or recycled materials.”

Because of eco-fashion’s sustainability and practicability, influential entertainment figures such as Gwyneth Paltrow and Natalie Portman are supporting the aforementioned fashion fad.  Apart from the growing involvement of popular names in promoting sustainable lifestyles, a lot of clothing manufacturers are starting to switch their business models to eco fashion.  But with the sudden surge of interest in green fashion, a lot of people are having doubts that this whole “green revolution” is just a fad that will soon go out of style.  Fortunately, a lot of companies embracing the sustainable fashion practice believe that it is a practice that will last for decades to come.

Here are a few tips and tricks on how you can get involved in the eco fashion movement:

Reusing items

According to Eric Himel, Kristin Cavallari’s stylist, “many people think the ONLY way to be eco-friendly when it comes to your clothing is to buy items that are made out of earth friendly materials. While this is a great way to remain eco conscious when dressing, it is not the only way.”  Always remember that whenever we create style, make sure to utilize organic materials with vintage Marks & Spencer clothes, for example.  Reusing them is a great help to the environment as “it means many people can get use out of just one item, saving the Earth from all of the harsh steps that go into making new clothing (i.e.: travel, energy, and more),” Himel added.


Former Instyle Magazine stylist Matt Paroz explained that ‘swishing’ is a “fancy word for swapping, really. i SWISH works on a similar credit system as Thread Swap but the really nifty feature is “Mirror Match.”  Aside from helping you save money, you can also get new clothes without spending a single penny.

Don’t go with the flow

British Designer Dame Viviene Westwood advised that “people need to stop pursuing trends.  Consumerism, will be the death of us. I’m so upset and worried. Our beautiful planet…what’s going to happen to us?” she said.

Interview with photographer Andrew Kalashnikov (Russia)

1) Tell us a little bit about yourself.

I am a young Russian photographer.   At age 24, I have worked with Rolling Stone magazine, fronted several advertising campaigns, collaborated with Rick Owens on his designer corner in Le Printemps department store (Paris), shot Tricky for a new album cover, and was booked for some fashion jobs in Europe.  Art is the thing that drives me.

2) The coloring in your work is very subtle, is that something that happens during the shoot, or part of post-production?

It’s all in the post-production process, I suppose.  It’s a very important thing that I can save even a bad photo shoot.

3) There is a softness and edginess in your work, which gives your images a kind of energy. How do you achieve this juxtaposition?

It may sound weird, but people said my first works were too static.  With every new project, I have tried to improve that.  I often achieve that by jumping and running with models.

4) How does living and working in Russia effect your work?

I was asked this question few times this year.  Life in Russia effects my work the same as all artists are influenced by their surroundings. The field of commercial photography is still developing here, but it’s still really difficult for a young photographer to make a career of it in Russia.  Also, it’s not the best place at all to become a photographer.  There are a lot of things to complain about, but to improve as well.  I am not discouraged.  Despite being exhausted, I really enjoy all of the days I spend on a shoot.

5) What’s next for you?

To accomplish my new goals.  I think it’s only in 2013 that my photography is really starting to make sense.  My new editorial is starting to come together and is more cinematic.

See Andrew Kalashnikov’s exclusive editorial for See.7.

Learn more about Andrew Kalashnikov’s work.

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Fashion is global.
Across all seven
continents people
create, innovate, share,
swap and reappropriate
clothing every day to
suit their style, to
express their personal or
cultural identity.  By
being aware of the
world around us, we
become aware of the
opportunities that exist
to identify or
differentiate our own
lives. By being part of
the global fashion
village, our own choices
inform others.

Every issue focuses on
each of the continents,
exploring the lives of
those who live and
work in each area.
See.7 magazine distills
this concept into words
and images through the
eyes of photographers,
stylists, art directors,
artists and writers from
around the world.
See more.